Real work, real results
Every project here is a real client, a real system that was broken, and a real result that followed.
No invented case studies, no placeholder logos. What follows is a look at the kind of work this becomes when the systems finally support the person running them.
Case studies
Global E-commerce Marketplace
E-commerce infrastructure that finally worked as hard as the founders did.
What was built
Full infrastructure review, a custom analytics dashboard (Google Analytics + Shopify integration), user access management, and a checkout redesign. Embedded with the client's engineering team (Kanban, JIRA) to scope the IT roadmap — network upgrades, firmware rollouts, and feature launches that stuck.
Before
Client inquiries flooded in as unstructured emails — no triage, no tracking, no resolution path.
After
A custom support ticket process built from scratch. Analysis showed most inbound contact was education-seeking, not issue-reporting, so a targeted resource library was built around that.
Dozens of unstructured emails a week became 3–4 structured, resolved support tickets.
Reference: real project materials
Physician & Wellness Practice Owner
Peace of mind through privacy, automation, and a VPN that actually works.
What was built
Started with education — demystifying VPNs and showing how AI automates instead of adding chaos. Built single-creator systems for batch content creation, secure templates for IP protection and legal compliance, and a router-level VPN deployment protecting every device on the network automatically.
Before
2–3 hours of patient file reconciliation every Friday afternoon, and a network she couldn't trust with client data.
After
Reconciliation takes minutes per week. A secure, private network that actively supports business development — what was a liability became infrastructure she can grow on.
2–3 hours of weekly manual reconciliation reduced to minutes.
Auto Rims & Detailing Shop
From legacy chaos to cloud-powered clarity.
What was built
Migrated legacy hardware to cloud infrastructure, reformatted and optimized drives, set up secure user profiles and enterprise-grade security protocols, and rebuilt the workflow stack from scratch with documented processes and steps.
Before
The business couldn't execute basic operations without a former leader's access. Manual processes ate the team's time daily.
After
100% security access reclaimed, restructured, and secured. The team runs the business without daily troubleshooting fires.
100% security access reclaimed. 1–3 hours saved daily through workflow automation and documentation.
Reference: real project materials
Additional experience
A broader look at the scale and range of the work.
- Global Financial Services Institution Transformation — end-to-end digital transformation for a Fortune 500 financial institution, modernizing legacy systems and enhancing customer experience.
- International Sportswear Brand On-Boarding & Implementation — enterprise-wide systems integration and user migration for 500+ employees across 12 countries, zero downtime.
- AI-Driven Developer Insights & Analytics Reporting Tool — analytics dashboard leveraging AI for development insights, reduced deployment errors by 40%.
- Cybersecurity Infrastructure Overhaul — enterprise-grade security protocols and network hardening for a mid-sized tech firm.
- National Agricultural Manufacturing Firm System Optimization — intelligent automation for supply chain, reduced manual processing by 60%.
- Multi-National Clothing & Lifestyle Retailer Infrastructure Design — cloud-based infrastructure across 300+ retail locations (POS, inventory, customer data).
- Healthcare Analytics Platform — real-time insights for healthcare providers across 200+ facilities.
- Boutique Wedding Planning Firm Automation & Client Management — workflow automation for a business managing 50+ annual events, reduced admin time by 70%.
- Independent Wellness Coach Digital Business Infrastructure — full digital foundation for a solo practitioner transitioning from corporate healthcare: secure client data, automated scheduling and intake, content workflow, HIPAA-compliant communication.
In their words
This work already had a track record. It just didn’t have a price yet.
For most of a decade I was the person people came to when a system was a mess, a room had gone quiet, or nobody wanted to say the obvious thing out loud. It was never in a job description. Clients and colleagues at Pluralsight, MURAL, GitHub and Shyft wrote it down anyway.
“Helpful, a clear communicator and committed to making sure that the goals we envisioned when we started made progress to reality.”
Michael R.
Solutions Architect & Technical Trainer · Slalom — client at Pluralsight · 2021
“Extremely customer focused, energetic, and a fantastic collaborator. A true problem solver.”
Kristen C.
Strategic Projects Leader, Enterprise Learning & Enablement · Old Navy — client at Shyft · 2021
And the people beside me
“She was the director of customer success acting as a window between the engineering team and customers. She is always there to help whenever engineering teams need her, and usually tries to do extra to make our work easier.”
Bin L.
Software Engineering Director · Shyft Tech · 2021
“Her ability to dig into a situation, learn the environment, ask provocative questions and create solutions helped create a bridge between my team and the burgeoning success team she helped build.”
Deepak B.
Senior Android Engineer · Shyft · 2021
“An amazing leader and trusted advisor to our team and her customers. She is phenomenal at representing her customer's point of view and works in a collaborative way to enhance the overall customer experience.”
Cameron P.
Revenue Strategy & Operations · Pluralsight · 2021
“She's been super supportive in situations where her expertise was invaluable to helping a customer move forward. She has been a phenomenal SME.”
Amid Z.
Principal Solutions Delivery Consultant · MURAL · 2023
“When she speaks, everyone listens. She has a powerful grace I rarely see in an individual. It doesn't matter if she's at the helm, or in the trenches — she consistently leads by example.”
Logan L.
Customer Success, Technical Workforce Transformation · Pluralsight · 2021
“She communicated well with the customer, owned the Services engagement, and kept key stakeholders in the loop. CO is a thought leader in GitHub Services.”
Karl A.
Tech Leader, Ecommerce & Higher Ed Consultant · GitHub · 2025
The Baddie Stack is that same role, with a process and a price attached.
What I bring to it
Five areas of expertise. One way of working.
Layer 01
Diagnosis
“The problem is rarely what it looks like on the surface.”
Reviewing scattered tools and workflows to find what's actually creating friction — before anything gets rebuilt.
Ties to: Digital Systems Scan
Layer 02
Infrastructure
“Systems should hold you, not the other way around.”
Automations, integrations, and no-code architecture that let founders execute without carrying it all manually.
Ties to: Done-For-You Founder Builds
Layer 03
Literacy & Confidence
“Competence you feel, not just perform.”
Closing the gap between what you already know and what you feel confident doing out loud — in the room, at the keyboard, in the ask.
Ties to: Systems Support for Professional Women
Layer 04
Implementation Partnership
“Collaboration that actually finishes.”
Hands-on structure for teams and founders who need a partner in the build, not just a consultant with opinions.
Ties to: Done-With-You Implementation
Layer 05
Discovery & Direction
“The right next step, not just any next step.”
A short, focused intake that surfaces goals and friction points before anything gets built or sold.
Ties to: Discovery
Global perspective
Sis, I've seen some things. Trust.
Cities, countries, colonies, tribes — New York to Panama City, Roatán to Chicago, and everywhere in between. A global eye sharpens local analysis.
Common questions
How do you determine your prices?
Pricing weighs formal education and certifications, 9+ years of direct engagement and immersive experience, and a unique skill set that combines holistic vision with an empathetic approach.
How do I book a service?
From the Services page, choose a session type, then decide between a Live Session or an Asynchronous engagement via the Training Portal. Booking means choosing a day and time, sharing context, and submitting payment to confirm.
What's the difference between a Live Session and an Asynchronous engagement?
A Live Session is timed (25/50/60 minutes), reviews the context shared at booking, and includes a live discovery conversation that ends in a custom, prescriptive walkthrough. An Asynchronous engagement runs through the Training Portal — an initial response to the booking context, discovery questions, and the client's answers — resulting in the same custom, prescriptive walkthrough, completed on the client's own time.
Your turn
Start with Discovery
Share what is going on, what feels heavier than it should, and what kind of support would actually help. From there, the best next paid step can be recommended.